Tuesday, December 23, 2008

How much of a threat is Artfire really?


There's been a lot of buzz about Artfire on the Etsy forums and I wanted to see just how large of a threat Artfire really is. As of December 2008, Artfire appears to be attracting an average of 18K people per month, while Etsy is bringing in an average of over 2.2M people per month (source: Quantcast). There's quite a disparity there; however, 12% of visitors to Artfire are coming directly from Etsy (source: Compete)!

Although it is a much smaller site, 1000markets is another Etsy competitor that garners attention on the Etsy forums. 1000markets attracts less than half the number of people that Artfire brings in (source: Quantcast) and over one-third of the visitors to 1000markets came directly from Etsy (source: Compete)!

I thought it was really interesting to see that Blogger.com falls in the list of top 3 sites that people are visiting before coming to Etsy. This is a testament to the promotional power of blogs. Keep at it crafty bloggers--they're clearly working!

I'm going to keep my eye on traffic levels to Artfire in the coming months. I expect to see numbers increasing--especially the % of visitors that are coming directly from Etsy.

2 comments:

Horse Creek Jewelry said...

Thanks for this info. Do you know about 1000markets.com? I wonder what their stats are. Artfire has other good features..but I don't think its presentation is that great. It has such a "busy" layout..it just brings out consumer confusion to me. I think simple is best.

Maya Swedowsky said...

I just checked out 1000markets and updated my post. Looks like 1000markets is pretty tiny, even in comparison to Artfire.